The flexibility to book longer stays on the go.In-room kitchens with all the essentials to cook like you are at home.Clean, spacious guestrooms equipped with extra space needed to unwind and relax or to catch up on some work.
"The refreshed Suburban Studios offers an industry-first opportunity for owners to transform existing assets in transient markets into an extended stay property backed by the segment leader in Choice Hotels, while also providing exactly what guests want during longer stays."ĭesigned to appeal to extended stay travelers of today and tomorrow, Suburban Studios provides a " Welcome Home" experience strategically optimized for longer-term guests, including:
So, when our development community asked for another product to capitalize on this industry white space more efficiently, we listened," said David Pepper, chief development officer, Choice Hotels. "Economy extended stay has always been a developer favorite because of the category's demonstrated resiliency and returns, but the fact remains: there is a significant imbalance between demand and current market supply. Support from a dedicated conversion sales team with proprietary site scoring tool to identify markets with the highest return on investment.Operational, training, marketing, and technology programs, tools and resources tailored to the unique aspects of extended stay.Proprietary kitchen-in-a-box design and modular building options, designed to streamline the repositioning process.An efficient operating model to help keep hotels easy and affordable to run.Turnkey development support and flexible prototypes to bring projects to market quickly.In addition to its low-cost, flexible conversion model, Suburban Studios offers several benefits to help savvy developers diversify their portfolios and take advantage of growing opportunities within the highly sought-after extended stay segment, including: "The modernization of Suburban signals that the brand is poised for growth, and that Choice is dedicated to expanding its foothold in the extended stay segment with the best investment opportunity for franchisees and experience for guests."
Today, the travel landscape has evolved with demand for extended stay products at an all-time high, and our commitment to innovating new ways to drive value for our franchisees and guests remains," said Patrick Pacious, president and CEO, Choice Hotels. "When we added Suburban, one of the first extended stay brands on the market, to our portfolio nearly two decades ago, we did so with the intent of fulfilling an emerging need in the industry for hotel owners and longer-staying guests.
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